The ASCI Board

Henry Brunekreef - President

Henry Brunekreef is a Director in the Australian Operations Advisory Group and the National Lead for Supply Chain for KPMG Australia, specialising in supply chain strategy development and Target Operating Model design. 

He brings over 20 years’ experience in supply chain strategy design & implementation, transformation change management, business planning and operations management. Henry has worked with clients in Europe, South Africa, North America and Australia. Sector experience includes retail, consumer products, industrial markets, life sciences, health, telco and mining.



Geoff Palm - Treasurer

I am a passionate advocate of continuous improvement and learning. coming from my background in manufacturing, resources and oil & gas. My experience is with companies like Carrier and Honeywell and over three years as a trainer/assessor.

A successful CI approach is about cultural change and the management of that change. The second critical part of CI is developing systems that break down problems and meet the needs of your company. The value add is meeting the needs of the customer, whether internal or external. Both must see value for any system to work.

I believe we should challenge the status quo of any system that does not look at re-inventing itself. I have taken this journey as a consultant and trainer after 30 years of gaining my knowledge. I look forward to imparting these skills to those companies and individuals I meet along the way.


Inderjeet Verdi - Secretary

Inderjeet is a strategic thinker who is able to lead and manage multidisciplinary teams with complex commercial and regulatory environment. Inderjeet leads by example in undertaking analytical tasks, engaging with stakeholders and producing deliverables. Inderjeet delivers productive and effective client services. He has the ability to communicate with people from diverse social and cultural backgrounds, engendering a broad and inclusive leadership approach to achieve business objectives. 

Inderjeet possesses a superior understanding of contemporary asset management, program/project management methodologies, and has a proven record of delivery. He has excellent analytical problem-solving skills coupled with the ability to analyse complex and imperfect information and formulate creative and practical solutions.

Inderjeet deploys his specialist capability in corporate governance, risk and compliance management to enhance corporate reputation and performance. Leading cross function teams, he has worked on many high profile business transformation projects and programs for demanding clients across a wide range of industrial and public sector environments within the Asia Pacific Region.

He has been an active committee member of the ASCI NSW Committee over the years.

Alexandra Riha - Director

Alexandra’s supply chain career path started almost 25 years ago in the pharmaceutical industry, acquiring experience throughout the entire supply chain on all different levels – locally, regionally and globally.  Starting off in a pharmaceutical manufacturing site in Austria, Alexandra has acquired broad knowledge along the end to end process in different roles involving all kind of stake holders (manufacturers, suppliers, regulators, distributors and commercial partners). 

Strategic thinking, process orientation with having the customer and costs in mind, Alexandra is a passionate supply chain professional with a proven track record in different leadership roles.  Over the years she have had to set up, reorganise, adopt technically and rebuild supply chains across Europe, Asia and Australia to make them more efficient and commercially viable. 

Personally, Alexandra is very dedicated and focused, but also very people and technology oriented.  


Laynie Kelly - Special Qualification Director

An accomplished marketing and communications executive and advisor with more than 20 years corporate development experience in the technology, food & beverage, automotive and media sectors, managing sales and creative project teams.

Currently, Laynie is the Australasian Regional Marketing Manager for a global ERP provider of indusrtry-built software for manufacturers and distributors.

Laynie is also the founder of the Marketing Muscle consultancy. Why that name? Because she loves both Marketing and Bodybuilding. She is a fighter against mediocrity in marketing, branding tactics, and sales performance, abhors waste and overpriced weak strategies. Creativity without responsibility and function is art, not advertising. the Marketing Muscle branding firm helps businesses and thought leaders achieve branding clarity on their mission and purpose, and increase their marketing performance. Laynie has built a solid foundation of clients through her branding and common sense services. Laynie specialises in applying her expertise and market knowledge to consistently exceed the marketing performance of her clients.